ETERNAL POLICY
Attention to Fabric
14.5oz selvedge denim woven on an old-fashioned power loom
It is slowly woven using traditional power looms, and the finish, which relies on the sense of the human hand, creates a comfortable fit and beautiful "vertical fading".
Attention to detail
Each piece is handcrafted by a craftsman
The sewing machine and thread strength are adjusted to suit the fabric. Each piece is carefully finished at a sewing factory in Kojima, Okayama.
Attention to detail
The depth of vintage processing
The hand-made fading and damage creates a unique look. The vertical fading in particular will give you a real sense of charm after a few years.
What is Kojima denim?
The source of world-class Japanese craftsmanship
Japan's denim industry began in Kojima, Kurashiki, Okayama Prefecture. Inheriting cotton weaving techniques from the Edo period, this area evolved into a domestic jeans production area after the war and is now known as the "holy land of denim in the world." Kojima denim is one of the few areas where all processes, from dyeing the thread, weaving, sewing, and processing, can be completed in this area. The process of carefully finishing each piece using old-fashioned shuttle looms is imbued with the experience and pride of the craftsmen.
ETERNAL is a brand that has inherited the techniques and aesthetics of Kojima and reinterprets the value of vintage denim for the modern era. We deliver denim that grows deeper the more you wear it, with a focus on the vertical fading and texture that cannot be achieved through mass production, to the world.
Even if it looks the same as other items when it's new,
In five years, it will look completely different.
ETERNAL wants to deliver denim that grows like that.