ABOUT ETERNAL

A men's denim brand born in Kojima, Kurashiki
ETERNAL is a vintage denim brand born in Kojima, Okayama. They use 14.5oz selvedge fabric woven on old-fashioned power looms to create one-of-a-kind denim with a vertical fading that becomes more pronounced the more it is worn.



Please be sure to check
Regarding your order
Handling orders and inquiries
Contact on holidays or after 5pm will be handled on the next business day.
Returns and Exchanges
Returns and exchanges available (excluding sale items and overseas shipping)
If the size doesn't fit or the item is different from what you expected, you can exchange it once (we will cover the shipping costs).
Points to note regarding exchange
・Customers are responsible for return shipping costs. ・Product numbers and sizes can be exchanged up to once. ・Please contact us in advance by email or the inquiry form.
Response in case of defective product
If there is a defect, please contact us within 5 days of arrival. We will exchange it.
Size Guide
– How to measure ETERNAL denim –
To help you wear Eternal denim in a way that is more unique and comfortable to you.
Please check the size guide below and compare it with the jeans you own.
Waist: Double the length measured in a straight line around the back belt line
Hips: Measure 20cm below the waistline in a straight line and double the length.
Thigh width: Measure the width of the thigh horizontally from the crotch joint (the seam at the crotch)
Rise (front and back): The length from the waist seam to the crotch seam on the front and back
Inseam: The inner length from the crotch seam to the hem
Hem width: Measure the width of the hem in a straight line
*There may be slight individual differences depending on the product. Please note that there may be a 1-2cm error due to the measurement method.

Shop List
Including Kurashiki Denim Street in the Kurashiki Bikan Historical Quarter,
It is available at select shops, retail stores, etc. nationwide.
- Jeans & Casual URBEN 【MAP】
- UENO AMERICAYA 610 【MAP】
- BEARS' 【MAP】
- Stcokman Market Chofu store [MAP]
- Stcokman Market Kichijoji Store [MAP]
- Jeans Plaza Maya Kasai Store [MAP]
- JEANS FIRST Komagome Store [MAP]
- JEANS SHOP MOCHIZUKI [MAP]
- JEANS CASUAL SHOP RODEO [MAP]
- Denimio 【MAP】
- Senbon Sanshin [MAP]
- REX Esaka store [MAP]
- ORGANIC BLUE Aisidou Umeda Main Store [MAP]
- JEANS STATION Himeji store [MAP]
- YIELD 【MAP】
- Denim Street Kurashiki Store [MAP]
- RIGHT STUFF 【MAP】
About hemming service
We will hem eligible items purchased at our store free of charge.
(Sale items and overseas shipping are not eligible)
Equipment used: Union Special 43200G (a chain stitch sewing machine)
Also known as "Daruma" in Japan and "Bulldog" in America.
This sewing machine has been loved by jeans lovers for many years.
If you are interested, please feel free to contact us.